Super Bowl XLVI: Mobile, Manning and Madonna

Now that the final Super Bowl touchdown has been scored, the dip bowl wiped clean and the last of the chicken wings devoured, we’re taking a look at some game-day search trends to see what football fans were searching for this year.

As the Giants and Patriots battled it out on the field yesterday, U.S. viewers multi-tasked, watching the game on television and also going online more than ever before, turning to their smartphones and tablets to look up players, halftime show performers and their favorite Super Bowl commercials. In fact, around 41% of searches related to [Super Bowl ads] that were made during the game came from mobile devices, up from 25% for the same time the day prior.

Overall, the top trending searches on Google during the game were:

1. Madonna
2. Halftime show
3. Patriots
4. Tom Brady
5. Giants

This was the first year that the Super Bowl was live streamed, and there was a significant spike in searches related to Super Bowl live streaming on game day. Searches peaked at kickoff, and were made predominantly on desktop, followed by mobile phones and then tablets. Searches for the Spanish language version of the live stream made the list of top trending queries, and while it may have been after midnight on the other side of the Atlantic, we still saw searches for [Super Bowl 2012 übertragung] and [w9 streaming] in Germany and France, respectively.

The Giants claimed the game in a down-to-the-wire nail biter; however, the Patriots edged them out in searches. Patriots quarterback Tom Brady not only broke Joe Montana’s record for the most consecutive completions at a Super Bowl, he also scored the most searches out of all the players. Eli Manning, Victor Cruz, Aaron Hernandez and Danny Woodhead rounded out the top five players trending during the game.

The Material Girl Madonna took the honor of being the most-searched for term during the game, but other celebrities that caught viewers’ eyes included Super Bowl performers LMFAO, Kelly Clarkson and Nicki Minaj. Searches for Katherine McPhee’s soon-to-premiere NBC show [Smash] beat out searches for David Beckham’s H&M ad campaign.

Finally, no Super Bowl wrap-up would be complete without talking about the commercials. 2012 saw a pre-Super Bowl ad bonanza, with many of the top commercials either being teased or posted in full well in advance of the game. Super Bowl ads or ad teasers were watched more than 30 million times on YouTube before the big weekend this year (you can read more on the top rising Super Bowl searches on YouTube here).

Game day searches for [super bowl ads] were 122 times higher than the same time last week. The most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M’s. Searches for The Avengers movie trailer were also trending, along with Chrysler’s spot featuring Clint Eastwood.

Now that you’ve seen them all, vote for your favorite commercial of the game on the YouTube Ad Blitz channel. The winning ads will be showcased on the YouTube homepage on February 18.

To download the full infographic above, visit Think Insights, our website for marketers. Our final Ad Blitz infographic (coming soon) will include new facts and stats about Super Bowl ads, and you can follow Think with Google on Google+ to be the first to know when it's released.

That’s it for the NFL 2012 season, but luckily, major league baseball is just around the corner...

Posted by Waqas Anjum

Supporting U.S. student veterans with a new scholarship

The newest addition to the Google scholarships family is the Google Student Veterans of America (SVA) Scholarship. We’re partnering with the nonprofit Student Veterans of America (SVA) to support their mission of providing veterans with the resources, support and advocacy they need to succeed in higher education and throughout their careers. The Google SVA Scholarship is available to student veterans who are pursuing degrees in computer science and related fields in the U.S. for the 2012-2013 academic year. In addition to the financial award, recipients will be invited to attend the annual all-expenses-paid scholars’ retreat at the Googleplex in Mountain View, Calif. in the summer of 2012.

We have a long history of helping university students pursue computer science education with scholarship and internship opportunities. Since our first scholarships were awarded in 2004, we’ve provided over $8.8 million dollars of financial support to 2,100 students from historically underrepresented groups worldwide. Our academic scholarship programs are just one part of our global effort to increase the diversity of the technology industry and invest in the next generation of computer scientists. This mission includes ensuring that student veterans in the U.S. have the support they need to pursue technology education and careers.

Google’s commitment to military veterans extends beyond our educational outreach efforts. The Google Veterans Network, one of our 18 employee groups dedicated to supporting diversity and inclusion at Google, fosters a community of support for our military veterans, reservists, guardsmen, family members and friends. In 2011, we introduced a customized job search engine called the Veterans Job Bank in partnership with the Department of Veterans Affairs. Members of our veterans’ community also partnered with the Google Creative Lab to launch Chrome for Wounded, Ill and Injured Warriors and to create Google for Veterans and Families, a new online resource that brings together our free products and platforms for service members and their families. As a Google engineer and a Marine veteran, I’m proud of our commitment to diversity and of our efforts to bring other veterans into the world of technology and computer science.

The deadline to apply for the Google SVA Scholarship is March 15, 2012.

For complete scholarship details, visit our scholarship programs page.

Posted by Waqas Anjum