Sunday, June 12, 2011
MGT301 GDB#2 Semester Fall Spring 2011
In product Mix Pricing Strategies five strategies are used. These are Product Line Pricing, Optional Product Pricing, Captive Product Pricing, By Product Pricing and Product Bundle Pricing. You are required to give only the name of pricing strategy from the below mentioned statements.
- Company A has introduced 250 ml cold drink and 500 ml cold drink with different prices
- Company B is an internet service provider which charges a fixed and some variable rates according to usage in a month.
- Company C is dealing in processing petroleum product and introduced Vaseline in the market with low price.
- Company D is dealing in car manufacturing and offered company fitted CNG in low price as compared to the market price of the CNG kit.
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Strategy
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Description
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Product line pricing
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Setting price steps between product line items
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Optional-product pricing
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Pricing optional or accessory products sold with the main
product
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Captive-product pricing
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Pricing products that must be used with the main product
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By-product pricing
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Pricing low-value by-products to get rid of them
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Product bundle pricing
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Pricing bundles of products sold together
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